GGP Teams Up With Teen Vogue for Back-to-School Saturday

Vogue’s pretty big on shopping holidays. Just look at Fashion’s Night Out, four years in. But what about the publication’s younger sibling, Teen Vogue? Well, this year it has its own answer to FNO: Back-to-School Saturday.

Last Saturday, August 11th, the magazine teamed up with GGP shopping centers across the country to make one very unique shopping celebration starring great retailer offers, promotions and entertaining events, including some fantastic musical performances, fashion shows, make-over stations, prize wheels and much more.

“GGP malls are always buzzing this time of year with students looking to dress to impress on their first day of class. We wanted to add to the excitement, making our centers a one-stop-shop to buy the latest fall fashions and experience a unique, memorable event before heading back to school,” said Susan Houck, senior vice president, marketing.

There are plenty of parties out there for back-to-school, but this one has something extra going for it: the feeling of being part of something big. Just like Fashion’s Night Out, Back-to-School Saturday has the feel of a holiday shared across a nation, and that’s a good feeling indeed.

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