General Growth Promotes National Tourism


When developing events and promotions in-center, it’s important to take advantage of the freedom to personalize your campaign for your shoppers. By the same token, it’s interesting to see General Growth Properties’ newest nation-wide contest, because it really takes advantage of the strengths of a national developer.

The Shop here, Visit there… Baltimore Getaway Sweepstakes gives shoppers across the U.S. the opportunity to win a fantastic retail tourism trip to Baltimore. It’s part of the company’s larger “America’s Premiere Shopping Places” campaign, and it’s being advertised in malls across the country. With a simple sign-up, shoppers can enter to win a trip for two, complete with a two night hotel stay, a dinner cruise, breakfast and dinner for the second night, a trip to the spa and a museum, and $1,000 in gift cards to GGP’s Harbor Place & The Gallery.

The contest gives GGP the opportunity to highlight centers that deserve a boost while promoting tourism to the cities that are home to its shoppers.


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