Gateway Snags Pre-Durban July Event

The 2011 Vodacom Durban July is one of South Africa’s hottest racing events of the year, and Gateway Theatre of Shopping snagged the pre-race festivities.

Together with Primedia Lifestyle, the center put together a fantastic event. To start with, shoppers were treated to the Vodacom July Fashion Challenge where competition winners showed off their race day ensembles and competed to have their design featured at the Durban July. The theme for this year’s race is a “Right Royal Affair,” with the recent pair of royal weddings to celebrate and take inspiration from.

The center also welcomed The Arrows, Liquideep, and Lonehill Estate. The Arrows recently picked up two SAAMA awards this year, while Liquideep was selected by MTV as 2010’s Best, Most Downloaded Group and Africa Song Of The Year 2010.

The whole thing was broadcast by 5FM, who recorded their Fresh Drive show live at the center.

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