Fortune Favors QueensPlaza Dining
QueensPlaza is in the midst of reworking its dining experience to offer shoppers a new culinary repertoire, with authentic dining chains from around the world. Taking advantage of a handy bit of timing, the center is tying the introduction of these new eateries in with another big event happening now: Chinese New Year.
The promotion is simple but clever. Shoppers can visit the center’s Concierge to pick up a fold-out Chinese fan of lunch vouchers. These vouchers are good for a selection of hand-picked $6 meal options from the new restaurants, from sliders and sodas from Burger Edge to eight of New Shanghai’s famous pan fried pork buns.
The promotion was launched with a lion dance, and is supported online with a fun Facebook app. Shoppers who “like” QueensPlaza can crack open a virtual fortune cookie using their choice of a hand, high-heeled shoe or handbag. Inside is either a coupon for a free lunch of a traditional-esque fortune cookie message like “Keep your mind as sharp as your tailoring.”
