It’s fashion season in shopping centers around the globe, and we have a few great examples of fashion marketing initiatives this week.

In the US, Simon Property Group introduces “Fashion Now.” Starting September 18th and continuing through six states this fall, Fashion Now aims to make fashion accessible to shoppers.

Outfits will be selected from mall retailers, from JCPenney to Jimmy Choo. After the show, shoppers can hit the stores and purchase looks fresh off the catwalk. The outfits will be tailored to each market, and will range from everyday casual to formal evening wear.

Participating malls include The Westchester, Burlington Mall, The Galleria, Fashion Valley, Ross Park Mall and Town Center at Boca Raton.

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