Fashion Place Feels Fab at 40


40 years ago, Fashion Place was delivered—a healthy baby mall. Now it’s celebrating just how fabulous it is at 40.

The celebration lasts all week. It began on Monday on Fashion Place Day with the Fashion Place Proclamation from the Mayor. The Mall of Memories Wall was unveiled, with 205 square feet of stories, photos and memories from shoppers and retailers.

The rest of the week is just as full of great reminiscing from 1972. There’s the 40 Years Today celebration, with dessert, live music, in-store specials and gifts. Birthday cake served throughout the center? Yum. The birthday party honors 40 kids affected by cancer in partnership with the Huntsman Cancer Foundation.

Next up, the center’s Retro Fashion Party will be held on Friday. It hearkens back to Fashion Place’s early days, with far out fashions from the 70s, charting tunes from 1972, and a VW Beetle from the same year. The Bug will serve as a great backdrop for retro-glam photos.

The center is also bringing in its Facebook fans. In exchange for answering trivia questions about Fashion Place’s life so far, shoppers had all kinds of chances to win $40 gift cards.

“We think Fashion Place looks fabulous for being 40,” said Natalie Watson, Fashion Place senior. marketing manager. “Despite a volatile economy and national job market, we’ve continued to thrive and we take great pride in that.”


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