Fashion, Design and Toys at Chadstone

Chadstone Shopping Centre is taking part in 2011’s L’Oreal Melbourne Fashion Festival with an event that reminds us that toys aren’t just for children.

Alongside its other commitments for the festival (which include a VIP fashion and shopping party and free shuttles to the runway), the center is hosting the Qee Designer Toy exhibition. A Qee is a collectible toy that’s available for sale in both blank and designer models. For the exhibition, eleven of Australia’s most iconic fashion designers took a blank Qee and created a fashionable work of art that expresses their individual brands.

Chadstone will host a silent auction of the completed Qees after the exhibition ends (with 100% of the proceeds going to a charity of the designer’s choice) but that’s not the only way Chadstone shoppers can get in on the trendy DIY fun. Throughout the two week exhibition, the center is also hosting a series of Design-A-Qee workshops. For $30, shoppers can design their own 20cm Qee with fashion materials and the Qee itself provided by the center.

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