Everyone’s Invited to Intu
In the seven months since Capital Shopping Centres rebranded as intu, its shopping centres have been making the necessary shifts to fit within the new brand. This weekend, July 13 and 14, it’s finally ready for the big time. Everyone’s invited to summer parties at intu’s shopping centers.
The concept is consistent between the centers: music, family fun, food, drink and surprises abound. The details, on the other hand, differ from center to center, giving each party local appeal.
intu Potteries has invited local groups Toftie & Bennet and The Marilyn Jones Dance Centre to showcase their talents, and is holding workshops with Fun Food and Colour Me Cube.
According to Sandrine Rutter, intu Potteries’ Marketing Manager, “There have been a lot of changes happening here at intu Potteries, from the new name to new uniforms and a whole new approach to the shopper experience. This event will be a celebration of the changes and a preview of what’s still to come in the future – and we look forward to showing our shoppers what else we’ve got planned!”
intu Metrocentre is similarly excited to celebrate its ongoing changes, from the new brand to plans for free Wi-Fi and World Class Service Training for its staff. It’s planning to share over seven thousand prizes with shoppers in its lucky scratch card competition, from free glasses of bubbly to a £1000 gift card. Little ones will have the chance to make a giant intu bird and colour their own, more portable versions. And that is, of course, on top of plenty of entertainment—including a modern take on Shakespeare popping up around the centre.
intu Lakeside will be bringing in some of the UK’s top sports freestylers, and shoppers will have a chance to enjoy its sunny urban beach. Local choir groups will be on-hand to entertain and Marvin’s Magic School will be sure to have some great insights for young shoppers.
Everyone’s invited, and the summer party is everywhere—each one unique. Ideally that’s the message shoppers will take home about intu’s centers, too.
