Encouraging Eco-Heroism

Happy Earth Day! How is your mall celebrating?

Best Buy in Vancouver is taking the opportunity to help out three area schools. The Tech it Away promotion asks Best Buy shoppers to drop off their unwanted e-waste at Eric Hamber Secondary School, Sir Charles Tupper Secondary School or Killarney Secondary School.

Best Buy is giving the schools $30,000 in new electronic equipment to recognize their environmental efforts, and the school that brings in the most will get an extra $2000 to implement a student led eco-initiative.

Burlington Mall in Ontario also spent the week leading up to Earth Day with an e-waste collection program. It invited shoppers to be Eco Heroes, and offered suitable rewards. Shoppers who participated were given an EcoCode card. They could visit the shopping center’s website to redeem their code, and had a chance to win eco-friendly prizes like crank flashlights and cellphones made from recycled materials. Participants also got a chance to win an energy efficient television (and one for a school of their choice).

Burlington Mall is still tallying their numbers, but on one day of the promotion it took in 2 tons of monitors alone. So it sounds like things went very well indeed.

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