Getting the most out of your email newsletters
This week, Broadway On The Mall continues its quest to keep its web presence fresh and interesting. The shopping center has revamped its email newsletter, improving its look and adding a few new fun features.
First up is the “Looks at Broadway” section, which promotes its retailers through brief shopper interviews. Fashionable shoppers are singled out for a few short questions about their favorite brands, and a photo of the look that got them spotted. A bit of consumer engagement never hurt. The newsletter also encourages shoppers to reserve any item featured in it with an email form.
We’ve been seeing better and better centre newsletters arriving in our inboxes every month. Does yours stack up? Share your email newsletter tips in the comments.
