Elizabeth Shopping Centre Sets School Supporters on the Run

Elizabeth Shopping Centre and other Colonial First State centers are encouraging shoppers to spend their hard earned dollars for the sake of their local elementary schools—a familiar scheme. Shoppers who bring in their receipts have their dollars tallied and added as points to a school of their choice. Or, in this case, as kilometers. The initiative is called “Run Around Australia,” and it’s focused on a little more than retail therapy.

The running theme frames the initiative in a whole new way. It’s about dollars, certainly, but it’s also about health. Each dollar that’s added is added as a kilometer on a journey around Australia. Those kilometers are tracked online, laid out on a map of the entire country. This lovely visual representation is part of a larger theme of healthy living.

To help get shoppers and kids into the right mindset, two top tier trainers have been brought in to promote the initiative, Michelle Bridge and Shannan Ponton. They’re offering up tips for healthy living, great recipes and other fitness ideas. Not only that, but the prizes the schools can win if they make it the furthest include up to $30,000 in cash and fitness equipment, a healthy kitchen revamp and seminars from The Children’s Food Education Foundation. Shoppers that participate also have a chance to win gift cards and super-healthy kitchen appliances.

Even if schools can only muster support for a sprint and not a marathon, they have a chance to get a little help along the way. The top performer each week will get a prize including retailer packages to the value of $200 and 200 bonus kilometres to be added to their Run Around Australia tally.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory