Dinos are Unleashed at Harbour Town Gold Coast


403dinosEveryone enjoys a little word-of-mouth marketing, but there may be no better phrase to build buzz than “I thought I was going to be eaten by a dinosaur at the mall.” Really, who wouldn’t ask for more details?

That’s just the sort of buzz Harbour Town Gold Coast is building for its school holiday activities program. Over the weekend, it gave shoppers a sneak peek with a baby T-Rex wandering the halls.

One shopper commented, “It was honestly petrifying; one minute I was just casually enjoying my morning shopping expedition and the next minute I was face to face with a two metre, man-eating dinosaur.”

Harbour Town is keeping mum on how it’s pulling off the scares, but the beast will return to the center on April 14 – 17 as part of the school holiday fun. It’s guided by a ‘skilled trainer,’ so shoppers don’t need to be too frightened.

The meat of the program is Harbour Town’s Dinosaur Discovery program, which includes free dinosaur excavation workshops hosted by expert palentologists. Kids will have a chance to dig for and uncover bones, fossils, and if they’re lucky, a dinosaur egg.

“I encourage children and parents alike to grab their binoculars, don their camouflage gear and prepare to step back millions of years in time to the Jurassic for a week of terrifying surprises and roaring entertainment at Harbour Town Gold Coast,” said marketing manager Danielle Boyle.

“I implore shoppers to keep their guard up and check around each and every corner because you just never know when you may come face to face with a life-size baby T-Rex…” she added.


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