Desert Ridge Lets it Snow


Desert Ridge Marketplace is prepared for a white Christmas, the Arizona climate notwithstanding. It’s teaming up with Radio Disney to kick off Snow What Fun, its nightly snow shows, in just a few short days.

The Radio Disney Rockin Road Show will start things off November 19 with fun activities, games and prizes. There will also be four full snowfalls, eight minutes each, featuring non-toxic, non-staining eco-friendly artificial snow. Those snowfalls will continue throughout the holiday season, twice nightly.

“In Arizona there are a lot of kids and families who have never seen snow before. It’s really a magical experience that puts everyone in the holiday spirit. This year Vestar has extended our snow shows twice nightly in order to make it easier for everyone in the valley to enjoy the experience.” said Denise Hart, Vice President of Marketing. “Vestar Development and Desert Ridge Marketplace are thrilled to bring this holiday experience to its shoppers.”

It’s not all fun and fake snow – the center is also offering free skating on its hybrid ice-skating rink throughout the Thanksgiving long weekend.


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