A New Deal for Simon
Simon Malls will be working with Coca-Cola this summer to test out a brand new marketing opportunity.
Select Simon Malls in the southeast US will be trying out Coca-Cola’s new flat screen vending machines. The machines will advertise Simon promotions to beverage consumers, and the company will be working with Coca-Cola to create innovative promotions that will take advantage of the touch screen display.
The machines will also accept Simon gift cards, in an inspired touch.
Future versions will include mobile phone downloads like ring tones, music and wallpapers.
