DDR Shoots for the Stars
Developers Diversified Realty (DDR) is looking to the stars for a great new initiative.
The American company has launched Stars Over DDR to celebrate the International Year of Astronomy. 24 of its malls across the U.S. (in both large and small markets) are setting time aside this summer and fall to educate shoppers about the stars and to celebrate the spirit of exploration.
Each of the malls will be holding the World at Night photography exhibition. With photos of the night sky from landmarks around the world, taken by the best international night photographers, the show is sure to delight shoppers and excite their imaginations. Many of the shopping centers will also be offering complementary events and promotions, at their own discretion.
