Dads are Superheroes at Eden Shopping Centre

Moms and Dads are often superheroes, especially to their little ones, so how awesome is it that Eden Shopping Centre celebrated Father’s Day with a Superhero Family Fun day?

The center brought together all kinds of super-hero goodies for the day. They brought in Titan the Robot (not strictly a super hero, but who doesn’t like robots?), Spiderman in full costume, and fantastic models of the Batmobile and Kit from Knightrider.

The little ones could make their own superhero masks or get their faces painted like their favorite heroes. Customers could also get involved by having their photos taken with the heroes or the cars and the win prizes by tagging themselves in the resulting online gallery.

The action-packed day was a big success, with a double-digit increase in sales. Car park dwell time showed an increase of 19%, too. To pull this off, the center held a number of superhero-themed contests on Facebook during the lead-up, and courted members of superhero fan sites and Facebook groups. The main competition (to win a TV from Eden retailer Sony Centre) attracted a record breaking 18,500 entries online via Eden’s website.

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