Customer Service That Keeps Them Coming Back

1022service.gifThe Glades just got some great news. As part of an annual performance evaluation of the shopping center by  its owner, Capital Shopping Centres, mystery shoppers tested many of its retailers. Ten of those retailers passed with 100% grades.

The results were the best ever received by the Glades, and its management is very happy. Said Maria Cooper, Marketing Manager at the Glades, “This is a fabulous endorsement of the quality of customer service at the Glades.” Congratulations to them. Retailer customer service is a huge part of what keeps shoppers coming back, but its often a factor out of a shopping center’s control.

We’ve covered a couple customer-service related promotions in the past. Often, centers encourage shoppers to nominate customer service representatives who do a good job (and both shopper and nominee get entered into a draw). The Glades holds an annual “Store Wars” competition to award stores with the best customer service. How do you encourage your retailers to keep their customer service top-notch?

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