Consumer Education
The Dubai Shopping Malls Group has recently offered retail sales staff training on the UAE Consumer Code of Rights as part of its “Be Right: Know your Consumer Rights” campaign.
An article on Al Bawaba discusses the workshops in detail:
“Topics discussed included the rights of the consumer and the benefits for the retailer through awareness of these rights. Retailers were given a detailed presentation on the conditions they need to comply with inside the retail outlets and the retailer’s responsibilities vis a vis the consumer. They were also informed about the rules and regulations governing in-store signage and display and the necessity of having a standard store policy for all forms of customer interaction.”
With the extremely rapid growth of the retail industry in Dubai, these workshops would be very valuable. But on a smaller scale, this could be a valuable service for a shopping center anywhere to provide &emdash; even as a simple handout. Retailers often neglect to train staff on consumer rights, and it’s best for everyone involved if the front lines of your shopping center know their responsibilities.
