Make your cinema work for you

0122night.gifCanberra Centre, in ACT, Australia is ensuring that its cinema does more for it than bring in off-hours customers.

To celebrate the upcoming release of He’s Just Not That Into You, Dendy Cinemas at Canberra Centre is holding a Ladies Night. Along with a special screening of the film, the ladies attending the showing will get sparkling wine, and more importantly, a gift pack of products, offers and deals from mall retailers.

Not only is this a nice deal for everyone involved, but it’s well timed. Film is one industry thought to be fairly recession proof, since inexpensive escapist entertainment is a usually popular during downturns. This is a great time to be joining forces with mall cinemas.

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