Christmas Can Be Easy
Stockland is trying to make Christmas easy for shoppers this year.
The Christmas Made Easy microsite offers shoppers pre-made shopping lists for the girls, guys and kids in their lives. Filled with ideas for the latest gadgets and toys (and a few classics like perfume or golf clubs), they let shoppers save a bit of planning time.
The stores are also looking to make shopping easier with parcel pick up, drop and shop child minding and parking angels.
One lucky shopper will have the entire year made easier, with a minimum-spend competition offering $10,000 a month for a year to the winner.
As a nice extra touch, Stockland’s Christmas marketing campaigns for its centers focus on real families local to each center. What a great way to remind shoppers that their mall is part of their community.
