Why choose between the beach and the mall?

0528wakewave.gifSummer is making its way to Alberta, and West Edmonton Mall is ready to help shoppers cool off. This weekend, the shopping center is holding Wake Wave, the world’s largest indoor wakeboard festival.

Wakeboarders will be competing for cash prizes in a pro wakeboard rail competition. But spectators can enjoy a lot more than the view. The beach-themed event invites shoppers to enjoy the balmy indoor climate in their beach wear, while taking in live music, a beachfront marketplace, a Coors Light beer garden, and beach activities.

With more shopping centers investing in unique attractions like wave machines and ski hills, we can expect the opportunities for big sponsored competitions to expand well beyond mega-malls like West Edmonton Mall. Will yours be on board?

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