Chatswood Chase Puts Great Moms on the Cover

Mother’s Day just passed in Australia and North America, and Chatswood Chase just wrapped up a lovely promotion to celebrate Mom—and other great women. Teaming up with a local community newspaper, the center gave shoppers a chance to say thanks to an inspirational woman. Customers and readers had the opportunity to nominate any woman that inspires them, whether it’s a mother, a wife, a friends or a relative, and to describe what makes them such an inspiration.

Finalists were selected from the entries, and to honor their strength they’ll be treated to a lunch and a style makeover. The overall winner, Gaye Clark, has also been presented with a $500 Chatswood Chase Gift Voucher.

One of the ways the center drove campaign awareness and engagement was with the Inspirational Woman Mother’s Day online app. Shoppers had the opportunity to surprise their inspirational woman by uploading a photo of her and adding it to a magazine mockup on the center’s Facebook page. Once they did, they were also given the option to email the cover to that inspiration as a nice surprise.

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