Centro Roselands Finds Beauty Within

Over the past few months, Centro Roselands has been working to spice up the lives of both its shoppers and employees with its Refresh Your World promotion.

The promotion was part of the preparation for the current issue of the center’s Style magazine. For Roselands Style’s second edition the center decided to bring in a bit of local talent. 10 contestants, selected from a pool of Centro Roselands employees, were made over in front of a live audience by leading stylist Donny Galella. From those contestants, two were chosen to be part of the magazine: 16-year old triplet Caitlin Yates took the top prize and landed the cover, and fellow employee, 18-year old Daniel Wallace, graced the back cover of the issue. Each of the teens also received a $500 cash prize.

Marina Majeran, the centre’s Marketing Manager, was responsible for the campaign. She says, “Feedback from customers and retailers has been excellent. Retailers have bonded through the process, they can’t wait to do it again and they feel more like a team. Team building was an objective for this project. I would say we have ticked that box and it’s only the beginning.”

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