Centro Rewards Loyal Shoppers
After a successful four-month trial at two of its locations, Centro is launching its Freebies Rewards program at 42 Australian properties. The program has seen great results to date, with retailers participating in the program showing large year-to-date sales increases.
Shoppers can sign up for the loyalty card, which can then be swiped at Freebies Rewards kiosks placed at all participating shopping centers. The machines provide shoppers with personalized discounts and offers from participating retailers.
To promote the program, shopping centers are offering prize draws for new signups. New members at Centro Bankstown are entered to win a Honda CRV when they sign up, and with a swipe at the machine they can add an extra entry every day they visit the shopping center.
More and more shopping centers are moving to loyalty programs that offer tangible rewards, and it’s paying off. How does your shopping center reward its loyal customers?
