Centro Bankstown Opens its Wardrobe

Centro Bankstown has a new initiative that’s doing wonders for its Spring and Summer Fashion campaign: the Wardrobe. Now that’s no normal wardrobe—it’s the best thing since paper dolls.

The site lets shoppers take their pick of models and dress them up in all the season’s hottest fashions, mixing and matching to their hearts’ content. And it’s been very successful so far.

“As part of the three day campaign we featured free access to The Wardrobe via a bank of computer screens on level 2,” said Centro Bankstown marketing manager, John Klein.

“We received a terrific response during and since the launch with our data showing each visitor is spending an average of over 3.5 minutes on the site and the accompanying fashion competition has received almost 600 entries already.”

According to Klein, the Centre achieved a 2.4% increase in apparel sales in September as a direct result of The Wardrobe.

“We are delighted with the response so far and are expecting visitors to the site to continue to increase as we add even more fashion items in the lead up to the Spring Racing Carnival and Christmas party seasons.”

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