Celebrating Local Heroes

0827police.gifEarlier this month, British Columbia, Canada hosted the 2009 World Police and Fire Games (WPFG). Over 10,000 men and women in uniform registered to take part in the dozens of sports represented in the games.

Brentwood Town Centre went above and beyond the call of duty in recognizing the games and its athletes. The shopping center put together the TEAM 24-7 Exhibit, profiling four of the local athletes taking part in the game, two police officers and two firefighters. Shoppers were encouraged to write notes of thanks on two specially design boards as part of the exhibit as well, and the boards were full and more were added less than a third of the way into the campaign.

Brentwood also began a letter writing campaign last year to ask celebrities and dignitaries around the world to write notes of thanks to the participating athletes. The shopping center received a great response, with cards from celebrities and dignitaries including Prince Charles, Princess Anne, Michael Bublé, Michael Bloomberg, Sarah Jessica Parker & John Cleese. The cards will be framed and donated to the WPFG organizing committee to support WPFG charities.

Local law enforcement was on hand for the Opening Ceremonies of the Brentwood event, building relationships with the local community. The shopping center also got a police officer in for its Friday storytelling for two weeks of the campaign. And shoppers had a chance to enter for a $1000 gift certificate and a WPFG prize pack.

With such a successful and well-planned campaign for the WPFG, we can’t wait to see what Brentwood Town Centre does for the upcoming Olympic Games.

(pictured above: Constable Justin Guiel, Burnaby RCMP Neighbourhood Liaison Unit, a featured participant in the Games, standing with part of the exhibit)

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