Castle Towers Has Formal Fever

As North American students prepare to head back to school, students in Australia pepare for a different milestone: it’s formal season. Gorgeous dresses, limos, flowers, it’s that time of year, and Castle Towers has the solution.

Formal Fever puts teens in the spotlight with a vision of a center that’s all about them and their big day. We’ve seen prom microsites, but this is more of a formal microcosm with all the things one would normally find on a shopping center website like shop directories, offer and events listings, and social media integration. It’s just that each and every one of them is focused on formal: shops to buy dresses and accessories, offers for makeovers, suits, hair styling, shoes and everything else for the event.

For those in need of a little more direction, the center is also providing video blogs with lessons for makeup, accessorizing, hair, styling, and formal fashion for the boys. And if it’s just a bit of inspiration needed, the center is ready with a 16-page Formal Fever magazine, which breaks down some of the season’s hottest looks and how to make them happen in the center.

Sounds like everything someone could need to put together a great formal. Just add a date, a limo, and one fantastic night.

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