Canada goes for the Gold
Twenty-five Bentall LP malls across Canada will be working with the Canadian Paralympic Committee to build local interest in the upcoming 2010 Paralympic Games and support the Canadian Paralympic Team. Together they’ve launched Hands Up Canada, which educates shoppers about the Games, introduces the athletes, publicizes related shopping center events, and gets shoppers involved.
The campaign aims to collectively raise $25,000 for the Canadian Paralympic Team, a worthy goal indeed. And there are plenty of other Paralympic teams that could use the fundraising help, so perhaps this is a cause to get involved with.
