CAN YOUR TASTES TOP THIS?


MapleView Centre in Ontario, Canada, invites its customers to show off their tastes in music. In this online promotion, participants in the province of Ontario are invited to create a 10 song playlist of their favorite music and submit it to rockandwin.ca.

Registered users can vote on their favorite playlist, and can enter to win 4 tickets to a local concert of their choice. The creator of the winning playlist takes home the grand prize, however – $3500 in gift certificates to MapleView’s HMV and The Source, as well as ITunes.

The website for the promotion is sleek, stylish, and very functional. What a great way to encourage young people to connect with their mall.


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