Burlington Mall Gives Away Tees in Trees

For parents, back-to-school shopping is a part of life. It has to be done somewhere; the only question is where to do it. So how do you make sure that your shopping center is on the top of parents’ minds for back-to-school?

Burlington Mall
recently found a way. Rather than limit itself to the more passive forms of traditional marketing, the Canadian shopping center took matters into its own hands with a guerrilla marketing campaign sure to draw shoppers’ attention. Sneaking out early one morning, representatives of the shopping center decorated trees in surrounding neighborhoods with 2000 free t-shirts. Shoppers woke up to a great reminder to get out and shop, and some free swag for back-to-school.

The shirts were plain white tees with tags suggesting that shoppers head to Burlington Mall for their BTS shopping, so the lucky recipients weren’t burdened with marketing slogan shirts. The t-shirts also tied in to the center’s Back 2 Cool Tee-Torial contest, which has youngsters visiting the mall in their favorites tees to talk on video about their styles for fall.

Here’s a video from Burlington Mall showing off their stunt and some great reactions:

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