Bullring Saves Brummie Christmas Spirit

Digital distribution is a wonderful thing, and Bullring Birmingham has taken great advantage of it for the holidays.

Over November, the shopping center held open auditions for local voices that could pull off a new single – one that would capture the Christmas spirit of Birmingham. It’s an intensely local effort, organized by the shopping center and BRMB, a local radio station. Just a few years ago, that effort would have resulted in a bunch of plays on the radio and a limited edition of pressed discs whose manufacturing would require sponsorship. But today, people around the world can enjoy Brummie Christmas Spirit with a single click.

The track is available on iTunes for £0.79 or $0.99, with proceeds going to support Acorns Children’s Hospice. It sounds great, and it’s sure to make its way onto the Christmas playlists of homes throughout Birmingham.

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