Bullring Birmingham’s Candy-Coated Carnival

Last week shoppers at Bullring Birmingham were treated to a festival of delights as the Cadbury Dairy Milk Marvellous Creations Funfair visited the center.

530cadburyCadbury is promoting a new line of chocolate treats filled with unexpected ingredients: Jelly Popping Candy Shells and Cookie Nut Crunch. Yum. Those intriguing ingredients inspired a whole carnival of good times.

The carnival theme is no coincidence. According to Creative Match, brand design agency Bulletproof proposed the carnival design direction to give consumers the impression that a carnival has just rolled into town, promising all manner of strange and marvellous new tastes. That carries through into the travelling fair, which turns candy into a great spectacle.

Under direction of a ringmaster-styled Joyville conductor, visitors had the chance to take part in the Jelly Orchestra, play with the Pop Catcher, Hazelnut Fountain or Cookie Crusher, and play Break the Mould. All while wearing a series of delightfully wacky purple hats. Winning the games earned shoppers Marvellous Creations prizes, but all participants had the chance to try the new line of chocolate treats for themselves.

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