Broadway on the Mall Runs a Winning Game


Per-spend contests are getting a little old hat after all these years, but there are lots of ways to keep them fresh. Broadway on the Mall is playing with one in particular: it’s turned it into a game.

For every $30 shoppers spend at the center, they can pop down to the validation desk for a scratch card. No tricks or gimmicks: if shoppers scratch three of the same symbol on their cards, they win.

Hard to duplicate that online, perhaps, without a fancy flash game, but Broadway on the Mall has found a way. Every so often, the center posts a “win” icon on its Facebook page. The third one that’s posted is the winner, and from the moment it’s posted the first person to email the appropriate address wins a $100 Broadway retailer gift voucher of his or her choice.

They do say good things come in threes, and shopping, scratching and winning sounds pretty good to us.


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