Broadway On the Mall Offers Daily Deals Through Facebook
Sites like Groupon aren’t well suited to shopping centers, but that’s no reason to ignore the daily deal trend. Broadway on the Mall has jumped in with both feet with its Facebook Flash Sales.
Over the last couple weeks, the shopping center has been offering its Facebook fans extremely time limited discounts at center retailers. The center arranged with a number of its retailers to offer short term discounts — 20% off for two hours, free snacks and drinks with meals at eateries, that sort of thing. Rather than require up-front purchases like a daily deal site, the center tied in special code phrases.
It was a great way to drive traffic and add value to its Facebook page. The majority of Facebook users that engage with brands are looking for discounts, and this is the perfect sort of low-impact, exclusive treatment to keep them coming back.
