Braehead's Fairy Godmother brings smiles this season
When the economy is looking grim, it’s important to remember that there are marketing opportunities to be had. That’s the lesson shared by Braehead Shopping Centre in Glasgow, UK.
The shopping center is enchanting shoppers with its new promotion: the Braehead Fairy Godmother. Every day between October 30th and December 6th, she’ll be giving away a £500 gift card to one lucky shopper. That should help take the edge off a shopping trip this season.
And as if that weren’t enough, Braehead will also be giving away one very special prize: free shopping for a year. The lucky winner will receive £1000 in Braehead gift cards every month in 2009.
This promotion is sure to improve foot traffic this holiday season. It’s so cheerful and lighthearted – who could resist?
