Botany Town Centre Goes From Runway to Wardrobe


Botany Town Centre is showing shoppers how to get looks from Runway to Wardrobe with the help of celebrity stylist Gemma Alderdice of How Love Is. The website has a focus on self-confidence at any shape or size, and the event looks to follow in those footsteps.

With that in mind, Gemma will spill some truths and tips about fashion while models of all shapes and sizes showcase the current season’s collections on the runway. The event will deliver solutions for dressing different body shapes, address body confidence and demonstrate items every stylish woman must own, plus offer tips on how to shop on a budget.

One special woman will get a particularly hands-on demonstration. The center and the site are both seeking nominations for an Auckland woman who truly deserves to receive a top-to-toe makeover ahead of the event, including a new wardrobe, haircut and colour, jewellery and plenty more worth $5,000. Nominees are being collected at the website’s Facebook page, and a winner will be chosen based on the merit of her story—no popularity contests involved.The winner will also get treated to lunch before the Runway to Wardrobe event.

That evening, attendees will have the chance to donate gently used handbags to Dress for Success, a non-profit that provides women with work-ready outfits ahead of interviews and successful job placements. In exchange, they’ll be able to pick up the evening’s goody bag, worth over $80. Free signature cocktails will also be on hand, and the night will end with some VIP shopping.

“Being an everyday woman myself, at a centre that caters for everyday women, Botany Town Centre is delighted to be hosting the Runway to Wardrobe event,” said Botany Town Centre senior marketing manager Desiree Clark. “It gives us the opportunity to really treat our local women and give them a taste of sought after styling advice and tips that they can take away with them.”


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