Billings Bridge Shares the Gold


Earlier this year, Billings Bridge hosted a very cool pop-up store they called the Smile Shop. We covered it briefly, and it looked like a real winner.

Now the center has picked up a Canadian Shopping Centre Gold Maple Leaf Award for “Integrated Digital Campaign” for the campaign. Talk about instant karma, no? But Billings Bridge wasn’t content to let the smiles end there. No, instead the center has reached out to share the gold with its loyal shoppers.

Subscribers to the center’s newsletter undoubtedly enjoyed a smile when they opened their inbox and found a $5 coupon for any purchase at the center – just to say “thanks.” The only cost associated is a little information—anyone not already subscribed to the BB Skinny newsletter will be brought on board when they sign up for the coupon.

Alongside the free coupon, everyone who signs up will be entered to win a $250 gift card. The smiles just don’t stop coming as Billings Bridge does a great job of getting the most out of a winning promotion.


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