Billings Bridge Builds Dorm Dreams
All right: who here secretly geeks out around back-to-school over all the great deals on office gadgets and stationary and pens and books (not to mention cute fall fashions…)? There’s a lot of fun to be had with the classics. Billings Bridge had that sort of fun in the weeks leading up to the start of the school term thanks to its Dorm Days promotion.
The center’s marketing team prepared a few representative “dorm” displays with all those great things: outfits, school supplies, a few key pieces of furniture, and fun blackboard designs. Each were themed around a personality type, from the jock to the girly-girl and beyond.
Then the center asked shoppers to climb right in and check out the displays, and recruit a friend for a photo in the process. Those that took pictures with their favorites and posted them to the center’s Facebook page had a chance to win one of four $1000 gift cards for back-to-school shopping sprees.
The competition was pretty fierce, and the center’s marketers had fun with it, joking (nicely) with shoppers about their entries. In the end only four could win, but it’s a sure thing that everyone had a good time in the meantime. To make sure Dorm Days were happy all around, the center sent out 5 Dorm Dollars to each and every one of its newsletter subscribers. If all else fails, no one can ever feel bad about a freebie.
