Big Fashion Wardrobe Brings in Bloggers

If you’ve taken the effort to build relationships with local experts, Westfield is offering up a great example of one way to make use of those relationships to bring value to your shoppers.

As part of its Big Fashion Wardrobe event, which celebrates spring and summer fashion, Westfield London is bringing in three successful, local fashion bloggers.

The bloggers are taking part in the festivities, and also reporting, but as a big part of their contribution, they’re offering a series of Blogger Tutorials. For shoppers who want to set up their own blogs but don’t know where to start, the center has scheduled four beginners tutorial sessions with Jenny Hayden from The Style PA and George from Fashion Editor at Large. For people who have their own blogs already but want to build larger communities or tighten their content, Kristin Knox of The Clothes Whisperer will hold an intermediate session on Saturday.

All the sessions were full well before the launch of the event this week, so there is clearly a demand for this sort of opportunity amongst fashion-minded shoppers.

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