Aventura Mall Debuts STYLED
Aventura Mall is one the most-visited shopping centers in the U.S., but you may not have known it from the center’s magazine. Before this year, the center was satisfied to produce a simple annual publications with retailer ads and gift ideas. Nice, but hardly revolutionary.
This year, the center decided to kick its marketing tactics up a notch with STYLED, a brand-new, 176-page oversized glossy fashion magazine. Anabel Llopis, Aventura Mall’s Senior Director of Sale and Marketing, talked to us about the reasons for this change.
“The marketing strategy behind STYLED is based on our desire to showcase the extensive, dynamic luxury brand mix offered to Aventura Mall consumers. We created a private label, brand book with increased fashion content to position the center as a fashion leader—regionally, nationally and internationally. Our Brazilian cover model represents Aventura Mall’s vast group of Latin American shoppers and captures the attention of visitors to Miami.”
To ensure STYLED finds its way into the right hands, the center is distributing it to affluent homes throughout the region. It’s also available at area businesses, and in-room at nearby luxury hotels.
“Our goal with STYLED is to highlight our upscale fashion brands and retailers to affluent consumers, both regionally, nationally and internationally. We believe STYLED creates a connection between these brands and timely trends, which will result in increased Aventura Mall traffic and sales.”
Aventura Mall is growing its reputation for world-class luxury brands rapidly. In the past year alone, it’s announced the addition of Emilio Pucci, Cartier, Breitling and Dior. Early next year will see the arrival of Louis Vuitton with a two-story flagship boutique. It seems that STYLED can only help it continue to build those relationships.
