Avalon Mall Colors the Season
Spring 2013 is a season of bold colours, in case you hadn’t noticed. Avalon Mall did, and it put together a fun promotion that encourages shoppers to take advantage of that striking palette.
Colors of the Season is the name of its Spring fashion campaign, and also that great little promotion. Shoppers who pay attention to the center’s Facebook page get the cue each week: dress in one particular color and win. Members of the center’s team are roaming the mall, camera in hand. If the week’s color is blue and a shopper dresses in blue, that shopper might just win a $50 gift card on the spot.
He or she will also be featured back on the center’s Facebook page so the community can enjoy their bold fashion picks and congratulate them on their luck.
Shoppers have a second chance to win during the campaign: those who pick up a ballot from their favorite retailer will have a shot at the $1000 grand prize. That’s a decent budget to pick up more great, colorful items for the spring season—we’ve noticed skinny jeans in each and everyone one of those Pantone shades, for instance.
