Arena Centar Basks in Angelina Jolie’s Attention


It’s always validating to have an A-list celebrity choose your center as the perfect spot to stop on a promotional tour, and it doesn’t get much more A-list than Angelina Jolie. Last month, Arena Centar in Zagreb, Croatia has the chance to bask in that particular glory.

She was there attending the Croatian premiere of her directorial and screenwriting debut ‘In the Land of Blood and Honey’ at the shopping center’s CineStar Arena IMAX.

For a full hour she entertained thousands of screaming fans from the red carpet. The center turned that attention into one of its most successful trading days. It credits the success to the power of combining retail and leisure, a potent combo that allows for just this sort of amazing opportunity.

This didn’t happen by accident. From its opening, Arena Centar sought to position itself as the the retail and leisure destination in Zagreb. To make this happen, the retail mix was carefully engineered to attract the city’s first and only IMAX cinema, a coup that brings in visitors from all over the region to this day.

According to center director Gary Burrows, “the fact that a major Hollywood star approved the Arena Centar for the premiere of her first directed film firmly places the center within the top echelon of European shopping and leisure destinations. The premiere attracted thousands of enthusiastic fans from all over the country – that kind of positive association and public approbation is priceless for Arena Centar and highlights how leisure events of this magnitude can boost footfall and retail opportunity.”


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