A Patent on Looking Good at Fairview Mall
Do your shoppers have style all their own? Toronto’s Fairview Mall wants its shoppers to own their styles, so it’s launched Patent Your Style as part of its 40th anniversary celebrations.
During the 40 day contest, Fairview shoppers will have the chance celebrate individuality by securing the “patent” on their styles. Shoppers can visit the mall’s Patent Office to get a photo taken. Teams of shopping center staff will also be on the lookout for individuals with big-time style. The photos will be uploaded to the promotion’s microsite (which just oozes style itself).
Daily winners will be drawn to win a $40 Cadillac Fairview gift card. And on the final day, all entries will be included in a draw for a grand prize of $4000 in gift cards.
It’s all part of Fairview Mall’s celebration of 40 years of individuality – a great milestone to achieve.
