B SPOTTED, WIN PRIZES
Centerpoint Mall in Ontario, Canada, did a great job of getting teens interested in its brand this summer. The shopping centre gave away T-shirts promoting its “Be U” brand, with a promise of two chances to win shopping centre gift certificates. The first has participants uploading photos of themselves in the shirts to the promotion’s website. The second has them wearing the shirts to special events and promotions in the hopes of winning instant prizes.
The brand is well targeted, and the tops are fashionable and fun, so the promotion is sure to succeed.
