12 Days of Deals at Santana Row

Groupon and other group coupon sites are skyrocketing in popularity. There are lots of opportunities for retailers to get on board, but what about malls? Unless you’ve got a plan to sell cheap gift cards, the sites aren’t helpful additions to your marketing plan.

But what about tapping into that segment of shoppers who are now used to getting massive deals each and every day from these coupon sites? Santana Row has done just that with its 12 Days of Christmas promotion. Each day leading up to Christmas, the lifestyle center is giving shoppers the chance to download one big coupon from its website. We’ve seen coupons offering 25-30% off with per-spend bonuses and other treats.

Unlike group coupons, shoppers don’t need to commit to a purchase to get the deal – they just need to go to the mall and visit the retailer. And they still get that excitement of a new deal every day. It’s a great way to tap into a deal-hungry audience.

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