Posts Tagged ‘video’
Google practices some sincerity
In a week where the most talked-about videos involve children on drugs, actors on rants, and a combination of both, viral advertising seemed like it had been all but abandoned. But Google comes to the rescue, with a common-sense ad for it’s new Google Sync service. There’s nothing particularly fancy about the ad, but it’s gained thousands of views in just a few days, and it’s been blogged about all over the internet. Sometimes all you need is a service that people want, and a message that’s easy to get across.
And just for fun, here’s one of the most popular videos of the past several weeks. It’s got nothing to do with advertising, but it’s fantastic to watch (and listen to).
Written by Nissa on February 11, 2009 – 1:05 pm -
Tags: video
Posted in Viral Marketing | No Comments »
Coming up in 2009
Ad agency Leo Burnett has put out a beautiful video with predictions for the immediate future of marketing. The video is full of great points for a time when reconnecting with customers is more important than ever, whether the ideas are new or not.
(via Adverblog)
Written by Nissa on February 4, 2009 – 6:18 pm -
Tags: marketing, video
Posted in Mall World | No Comments »
Want the best job in the world?
Tourism Queensland has created an incredibly successful viral campaign, tapping into a desire that’s probably shared by most people on this planet: the desire to get paid for living on a beautiful, sunny island paradise.
The campaign is ostensibly looking for candidates for a new position: Caretaker of the Islands of the Great Barrier Reef. Applicants are invited to upload a minute-long video explaining their qualifications to care for and promote the islands, and the website features the videos with social ranking features.
And of course, while locating the perfect caretaker, the Tourism Office is also doing an incredible job of promoting tourism to the islands.
Take a look at its video, if you’re not convinced:
Written by Nissa on February 4, 2009 – 3:53 pm -
Tags: Australia, video
Posted in Viral Marketing | No Comments »
Cadbury embraces the unusual
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Cadbury knows that it has a good thing going. Working with A Glass and a Half Full Productions has brought them massive viral success with the Gorilla ad (this version without sound, apparently due to a copyright claim), and hopefully this new, extremely weird video will do the same:
Written by Nissa on January 28, 2009 – 5:09 pm -
Tags: video
Posted in Viral Marketing | No Comments »
These ads speak for themselves
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Good advertising can be universal. The most popular viral ads are usually English, but occasionally an ad comes along that’s strong enough visually to overcome any language barriers. When you’re dealing with an audience as multicultural as the Internet, this might be a good goal to aim for.
Here are two very popular ads that get their points across whether or not you speak the language :
Written by Nissa on January 7, 2009 – 12:26 pm -
Tags: video
Posted in Viral Marketing | No Comments »
