On the Move: Carly Cullen

Marlowes Shopping Centre, Hemel Hempstead, has welcomed Carly Cullen to the role of Marketing Manager.

Cullen has over six year’s marketing experience for a property consultancy which included retail agency. Her passion for retail has influenced her move into the retail industry and she is delighted to be in her new role. “I’m really excited to be working with the diverse tenant mix the Marlowes offers,” she said, “and developing and implementing the Centres annual marketing strategies as well as working with local stakeholders.”

Within her role Carly will be responsible for developing the Marlowes Shopping Centre brand, increasing engagement with consumers and tenants, as well as building upon existing relationships with local stakeholders.

Congratulations, Carly!

Have you recently made a move or welcomed someone new to your team? Let us know and your story could feature in our next On the Move.

Written by Nissa on July 25, 2012 – 4:40 pm -
Posted in On the Move | No Comments »

Glendale Galleria Begins Redevelopment Project

Glendale Galleria has just begun a massive redevelopment project, helmed by its selection for Design Architect, Kevin Kennon Architects, and Executive Architect, ELS Architecture and Urban Design.

Over the course of the next year, the two companies will redesign the center. They plan to incorporate a balanced combination of aesthetic and functional improvements to refresh and update the center’s brand. They’ll also modernize its look, improve signage visibility, and enhance the center’s circulation and access both inside and out.

“Glendale Galleria is looking for a fresh, upscale and modern design that will be particularly alluring to its shoppers – an aesthetic that will provide a crisp, invigorating, new identity for the center,” says Jamie Rusin of ELS Architecture and Urban Design. “Managing traffic flow and circulation within the center in an energized and aesthetically pleasing new way will also strengthen Glendale Galleria’s ability to appeal to the kinds of cutting-edge tenants the center has long been famous for attracting.”

The center will be freshened up from top to bottom, starting with tile floors with pixelated patterns in featured locations. Polished, elegant flooring also will be installed throughout the center. New elevators, hand railings, chandeliers and other details will brighten things up.

There are larger projects afoot as well. The reconstruction of the Central Avenue Plaza will create an open-air, outdoor dining and gathering place for the center, and an inviting and upscale main entrance will be created. New signage and graphics will be placed both in and out of the center to provide better visibility for pedestrians and drivers. The food court area is to be renovated and modernized, and new family restrooms are to be brought in.

The centrepiece of the renovations will be a a new 120,000-square-foot Bloomingdale’s store, specifically tailored to the center and it’s distinctive customer base.

“The renovation will add so many fantastic improvements and aesthetic updates to Glendale Galleria,” says Larry Martin, senior general manager at Glendale Galleria. “When all is complete, our customers will enjoy a more modern ambience, enhanced shopping experience, and of course, Bloomingdale’s, our new upscale department store that will offer Glendale shoppers the most desirable merchandise across every category.”

Written by Nissa on April 25, 2012 – 6:10 pm -
Posted in In the Works | No Comments »

Reader Profile: Martin Rendle



Each week, we bring you a brief profile on one of our fantastic readers. Know someone we should be writing about? Let us know.

Name: Martin Rendle
Title: Center Manager
Property: The Buttermarket Shopping Centre, owned by Targetfollow Estates Ltd.
Location: Newark on Trent, UK

How long have you been at this property?
I’ve been Manager here at The Buttermarket for the past three years.

How many years of experience do you have in the shopping centre industry?
I’ve been involved in the retail industry for most of my working life, including four years owning and running a successful retail business on the North Norfolk coast.

Which December holiday services do you plan to offer shoppers this year?
As we do every year, we offer a great Santa’s Grotto, present wrapping service and live music on the weekends running up to Christmas.

Will these services be free, or will there be a charge?
The Santa’s Grotto attracts a small charge to its visitors. However, I always try to work this in tandem with local Newark charities, and therefore most of the money raised from the Grotto goes directly to the chosen local charity.

If the services are complimentary, will you bring in a sponsor to offset the costs or will the centre pay for the services out of its own marketing budget?
Generally the cost for this comes directly out of our marketing and promotions budget. However, anything deemed as non shopping centre recoverable, such as an amount towards gifts for the Grotto, is donated directly by us.

What is your primary goal this year?
In the current economic climate, obviously my main goal is the leasing of vacant space. We’re lucky here as we are currently enjoying around an 80-percent occupancy rate and are managing to retain the tenants we have.

What is your biggest challenge this year?
Well, maybe this is a little unrealistic in the current climate, but I’d very much like to see a 95-percent occupancy rate by the end of January 2010.  I’m pleased to say that at the moment we’re on target for this—fingers crossed!

Can you offer one tip to other mall marketing professionals?
Think as you’ve always thought and get the results you’ve always got! Think laterally to move forward.

Thanks Martin!

Written by Nissa on July 8, 2009 – 11:02 am -
Posted in Profiles | No Comments »

Tips for Filling Vacancies

0507open_1.gifWhile many malls are struggling to fill vacancies, The Mall Howgate has things under control. The shopping center has five new stores opening before the end of this month. All five are independent retailers that fill new niches for the mall, bringing its shoppers a new level of variety.

Centre Manager Suzanne Arikinson attributes this success to a lot of hard work and some very creative networking:

“Two key factors helped us secure our new tenants. Firstly, we actively approached independent retailers in the area that we felt not only had the potential for growth but also offered quality products along with exceptional customer service and merchandising. These retailers were also selling products that were not currently on offer in The Mall which we knew would appeal to our customer base.”

“Secondly, we forged a great partnership with Falkirk Enterprise Action Trust (FEAT), Town Centre Management and Falkirk Council’s Economic Development Team. All parties had a common goal – nurturing new and existing independents in the town. Together we offered a support network for the retailers, giving them advice on how to grow their businesses and also assistance with business planning. For instance Yankee [Yankee at Home, one of the new retailers] started out on an Retail Merchandising Unit and we worked closely with the retailer to develop the offering into the first Yankee store in Scotland.  Both FEAT and the council also provided funding to help the independents with their shop fits and their initial start up costs.”

Written by Nissa on May 6, 2009 – 5:03 pm -
Tags: ,
Posted in Mall World | No Comments »

Industry Headlines for Mar. 5

Short-term mall space for startups and minipreneurs
Springwise, NL
Last fall Urban Retail’s Oakland Mall in Troy, Mich., began offering small startups and minipreneurs special leasing rates that make it easier for them to test the waters among shoppers at the mall without entering into a long-term contract. Specifically, 12 kiosks have been placed throughout the mall and can be leased for as little as USD 300 for a two-day weekend special …

GGP finds buyers
Baltimore Sun, US
General Growth Properties Inc., the mall owner at risk of bankruptcy, received offers of almost $400 million for properties including Baltimore’s Harborplace & the Gallery and Boston’s Faneuil Hall, according to a person familiar with the matter …

Shopping centre and retail property bosses offer help for tenants in tough times
Liverpool Daily Post, UK
Shopping centre and retail property managers pledged to help shop keepers ride the recession. Jeremy Collins, president of the British Council of Shopping Centres (BCSC), opened their three-day spring conference at Liverpool’s BT Convention Centre with a call to listen to their tenants …

Indoor Services and Mobile Advertising Trial Started in a Helsinki Shopping Center
Cellular-News, UK
­Nokia has announced a public trial at Kamppi Shopping Center in Helsinki, Finland to test consumer response to an indoor mapping and information service which also offers local retail promotions and vouchers via a mobile device. The trial is being run in cooperation with Kamppi Center Investments Oy …

Shopping malls go into cost-minimizing mode
Chicago Tribune, US
Picture yourself at Yorktown Center in Lombard in December, the mall all gussied up for the 2009 holiday season. Just don’t look too closely at the decorations. You might notice that only every other pole and tree is festooned with lights. It’s a cost-cutting measure under consideration, one of a number that are subtly changing the way shopping malls operate as managers cope with a recession that has hit the retailing industry hard …

Retailers could save billions by going green
Edie, UK
According to research conducted for Envirowise, a Government-funded body set up to advise the business community, companies could make huge savings by accurately tracking their environmental performance and taking steps to improve it …

Malls race to stay relevant in downturn
Wall Street Journal, US
Wyoming Valley Mall, an aging retail complex that sits off a busy interstate in this blue-collar city, is fighting to reinvent itself amid the toughest climate for retailers in decades. Two years ago, its owner spent $8 million on a facelift for the 916,000-square-foot mall to brighten its dowdy central walkways and entrances. That helped lure new and more youth-oriented retailers, including Abercrombie & Fitch Co. and a second American Eagle Outfitters Inc. store …

Mall wants Manilow music to drive out unruly teens
Associated Press, US
It’ll be Barry Manilow versus the mall rats. The New Zealand city of Christchurch hopes that putting the American crooner’s smooth and gentle tones into the mix of music to be broadcast through the central mall district can pacify unruly teens who congregate there_ or at least convince them to go elsewhere …

Written by Nissa on March 4, 2009 – 2:27 pm -
Posted in Industry Headlines | No Comments »

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