Helping Teens Thrive

1119teens.gifGolf Mill Shopping Center is dedicated to its teens.

With the help of donations from a number of retailers and local community members, the shopping center has expanded its Teen Center to nearly double its original size. Most of the materials and labour were donated by the local Home Depot. The center serves dozens of local teens every day, and it’s now far more equipped for the task.

The expansion includes a dedicated study room for the teens, five flat-screen TVs, and twenty new computers. The center’s director plans to expand services to include longer-term programs and guest speakers for the kids.

How nice to see a community come together for its teens.

Written by Nissa on November 18, 2009 – 8:39 pm -
Posted in This Week's News | No Comments »

Entertainment Unplugged

0730guitar.gifQuaker Bridge Mall continues to impress with its Insiders program.

The program invites teens to engage with the mall on a few different levels. We’ve discussed it in more detail here. This Friday, the Insiders’ Teen Board will turn the mall’s center court into an Acoustic Cafe.

For three hours in the evening, local performers (including one Quaker Bridge Insider, Emily Kate Schiel) will play “unplugged” music for the crowd at a Luau themed gathering. Mall eateries will provide snacky samples too. Sounds like another great idea born of inviting fresh minds into the event-planning process.

Written by Nissa on July 29, 2009 – 4:07 pm -
Posted in This Week's News | No Comments »

How to Engage Teens

0625teenboard.gifHave you heard about the Quaker Bridge Mall Insiders?

Taking things a step beyond the usual loyalty programs, Quaker Bridge Mall is actively engaging teens in its workings and initiatives. Teens 13 – 18 can sign up for the program to become Insiders. Twenty to thirty are selected from the applicants. The Insiders program gives them many behind-the-scenes opportunities, like taking part in the mall’s fashion shows, working as volunteers for community projects, and participating in mall events. Currently, the Insiders are organizing a community food drive that they’ll also be running this weekend.

This seems like a fantastic way to get teens engaged in your mall, and we’d love to see more programs like it.

Written by Nissa on June 24, 2009 – 5:04 pm -
Posted in This Week's News | 1 Comment »

Investing in Teens

1113students.gifCause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical partnerships, to long-term, strategic alliances that penetrate deeply into business and nonprofit organizations.

St. Lawrence Center has teamed up with the Northern New York Compassion Commission to offer a safe, welcoming place for teens within its walls.

‘The Union’ will be a drop-in center where teens can socialize with each other and take part in structured activities, like gaming, open-mic, movies and music lessons. The shopping center hopes that having a welcoming space for teens will encourage them to build new skills and meet new people rather than loiter in the food courts and halls.

This is a welcome idea in a time where so many malls have been forced to implement curfews and restrictions on teen shoppers. And it will benefit St. Lawrence Center, too, as marketing manager Tiffany Joy Greene points out. “The Union ” will provide a safe place where teens can interact and learn new skills and talents, and, ideally, help teens feel a stronger sense of community. Honestly, we want teens to feel loyalty and a sense of nostalgia to St. Lawrence Centre because we want these teens to keep coming back to St. Lawrence Centre as adults” said Greene.

Written by Nissa on June 3, 2009 – 3:52 pm -
Posted in Cause Marketing | No Comments »

Taking care of Teens

0326health.gifErin Mills Town Centre in Ontario, CA shows concern for an important demographic.

The shopping center is hosting the Living Healthy Wellness Fair for Teens on April 14. The fair is being delivered by Credit Valley Hospital professionals, who will help inform teens about topics that include healthy sexuality, addiction, pregnancy, Internet safety, sports safety and healthy relationships.

The event couldn’t be timelier: North American teens are talking about healthy relationships more than ever right now thanks to the well-publicized troubles of young pop stars Rihanna and Chris Brown. It’s a great opportunity to engage their curiosity and teach them what to watch out for.

Written by Nissa on March 25, 2009 – 3:37 pm -
Posted in This Week's News | No Comments »

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