Forest City Makes Black Friday Easy

Black Friday is upon us, and waves of shoppers are about to start lining up. You’ve prepared the contests and marketing, your retailers have their sales ready to go, but there’s one thing you hopefully haven’t forgotten: the shoppers.

Shopping holidays can be exhausting ordeals, as exhilarating as the deep discounts might be. Forest City Enterprises centers like Victoria Gardens are out to help shoppers feel just a little more comfortable as they will their way through the big day.

First and foremost, the centers are focused on comfort. Lounge areas are being set up across the nation with seating space and free wi-fi. “You just see people so desperate to sit down, they’re leaning on walls,” said Jane Lisy, senior vice president of marketing at mall developer Forest City Enterprises. Not only will Forest City centers offer seating and wi-fi, they’ll also have free coffee, store coupons and always-precious device charging stations. After all, how will we know where to find the deals when our smartphones run down?

The Shops at Wiregrass is taking the convenience a little further: Monkey Business, one of its tenants, will offer shop-and-drop day-care service starting at 6am, complete with breakfast and activities. Little ones are often the first to get winded, after all.

Centers are also preparing to keep shoppers on the go as long as possible with “survival bags” filled with bottled water, energy bars, coffee gift cards, and—for the more resilient kids—toys and snacks.

Facebook fans of Forest City centers have had another opportunity to get rid of one of Black Friday’s big challenges: a contest for VIP parking. The winners were notified earlier this week that on the big day, they’ll be able to pull right into one of the best spots at their center.

Finally, while there are sure to be many great surprises throughout the day, shoppers can stack the odds a bit further in their favor. Shoppers that wear complementary “Pick me” stickers have a chance to be chosen for giveaways like Starbucks gift cards, snacks and other pick-me-ups.

Written by Nissa on November 21, 2012 – 2:51 pm -
Posted in This Week's News | No Comments »

The Palms Reopens to Great Fanfare

It’s been a long road to recovery for The Palms Shopping Centre in Christchurch, one we’ve followed along with. After facing devastation, the center has struggled through 2011 so far to keep close ties with its community. But at long last, the center has reopened, and it seems like that whole community came out to show its appreciation.

On September 17, a little over a week after reopening its doors, the center held a Gala Day to celebrate. The day was a was a festive event with discounts, live music and more. Not only was it a way to mark the reopening, it was a tribute to the community that has stood by its center and come together for its community initiatives.

Shoppers were welcomed with a few words by center manager Keryn Ward, followed by a community message by local MP Lianne Dalziel. The center also had the chance to congratulate the winners of the recent $100,000 Community Assistance Campaign, including Dogwatch, Sumner Surf Life Saving Club, Student Volunteer Army, Freeville School, St Paul’s School and the Canterbury Caledonian Pipe Band.

“We are delighted to be open again and able celebrate this milestone occasion with the community,” said Ward. “Together we have achieved great things and Gala Day recognised and celebrated everyone’s loyalty to The Palms.”

Representatives of the center welcomed visitors and shared information with them about the work that had been done to get the center up and running again. They also gave out lucky tickets, part of a draw to win one of ten $50 vouchers later that day. Specials, giveaways and live entertainment marked the day, and for package-laden shoppers, golf carts roamed the parking lot to give folks a ride.

Then there’s the cake. An impressive replica of the shopping centre was shared, complete with little cars and “welcome back” signs. We’ve got a picture up on our Facebook page – so swing by and check it out.

Written by Nissa on October 5, 2011 – 6:25 pm -
Tags: ,
Posted in This Week's News | No Comments »

High Voltage Summer Fashion at Bayside Shopping Centre

With summer is on its last legs in the northern hemisphere, Australian centers are getting ready to launch their spring and summer fashion lines. Bayside Shopping Centre is getting ready for sunny days ahead with its In Season campaign, featuring High Voltage Fashion.

Shoppers that are ready for summer can take part in three weeks of great fashion events. At the News Ltd. Fashion Workshop, shoppers can check out a showcase of this summer’s brand new styles curated by Australia’s top fashion editors. Jackie Shaw and Carlie Oats will share their tips and tricks for flawless spring-summer styling and help shoppers make the transition from drab winter clothing to the colors of summer. Then, armed with plans for a new summer wardrobe, shoppers can drop off their pre-loved accessories at the Great Accessory Trade-in. The accessories will be donated to Fitted For Work, a charity that helps disadvantaged women dress for work, and those who donate will receive a $10 Bayside Shopping Centre Gift Card.

Of course, there’s no such thing as a fashion event without gifts, giveaways and prizes. For every $200 shoppers spend on fashion and beauty products, they’ll get a chance to win a High Voltage Summer Wardrobe valued at $4,900. They’ll also receive a special gift picked out for each week of the event, including High Voltage sunglasses, a High Voltage Diva necklace, and the High Voltage Summer Sounds CD, an exclusive DJ Set by Ruby Rose.

Finally, the campaign will culminate with an Iced Tea Fashion Party. For $10, shoppers can attend a summer fashion show, be treated to a cocktail and stop by the bar, which will be laid out with sumptuous food by Ed Dixon Food Design.

Written by Nissa on August 31, 2011 – 6:06 pm -
Tags: , , ,
Posted in This Week's News | No Comments »

Florence Mall’s Back-to-School is Out of This World

Is it already time for back to school? How depressing – we haven’t had a lick of summer yet up here in the Pacific northwest. But time waits for no man, and sure enough, the school year is just a little over a month away.

General Growth Properties is bringing back its Shop Til You Rock promotion for the second year running. It’s a great time for the older back-to-school set, with live performances by some of today’s hottest bands, exclusive activities and special offers and giveaways. There’s even a chance to win shopping sprees and gaming systems.

But for the younger set, who probably aren’t just handed credit cards and a list of careful shopping instructions, Florence Mall and other GGP centers are offering a second program: Family Recess is a traveling event that kicks off back-to-school fun with family-friendly activities, like Putt for Prizes, an Airbrush Fun Station and Just Dance 2 and Just Dance Kids. Families that spend more $150 during Family Recess will also take home a $20 center gift card and a one-year subscription to Family Circle or Parents magazine as long as supplies last.

Shoppers also have the chance to win a great family vacation: a trip for four to the Kennedy Space Center Visitor Complex in Orlando, Florida. With the end of the U.S. shuttle program and the anniversary of the moon landing all happening right now, there couldn’t be a better time to celebrate space. The package includes admission, a guided tour, Lunch with an Astronaut, goodies and hotel accommodation.

Written by Nissa on July 20, 2011 – 4:50 pm -
Tags: ,
Posted in This Week's News | No Comments »

Fairfield Gardens Reopens, Prepares to Give Thanks

In January, Fairfield Gardens was struck by the Brisbane floods that devastated the city. Every shop in the center had to be gutted, demolished and rebuilt thanks to the flood damage. The water peaked at 1.1 meters throughout the center, and silt, residue and trash had to be cleared out.

Even worse, most of the center’s retailers were unable to make insurance claims for flood damage. So not only was the rebuilding effort a huge physical task, it’s also been financially and emotionally draining for everyone involved. Some retailers lost their homes in the process.

So it is with great joy and relief that the center will reopen its doors this week. It’s starting with a ceremonial opening on Thursday, when the doors officially open for the first time in over four months. On Saturday, the center is holding lots of fun activities to celebrate, including bag giveaways, balloons, face-painting, entertainers, cooking demonstrations and more.

Miraculously, the center will be opening with only a single vacancy. So it’s using the the hoarding of that vacancy to express its appreciation with a “Wall of Thanks.” Customers and staff will be invited to sign the wall or leave a message to say “thanks!” to all the volunteers who made the re-opening possible. They’ll also be giving thanks to the retailers who held on and refused to abandon their community despite the incredibly difficult times. And the retailers want to say thanks, too, to the shoppers who are returning to their center after such a long break.

Fairfield Gardens marketing manager Kelly Beaverson said, “The lengthy closure of Fairfield Gardens Shopping Centre left a huge void in the community and we are very much looking forward to reopening and reconnecting with our customers again.”

Written by Nissa on May 25, 2011 – 6:23 pm -
Tags: , ,
Posted in This Week's News | No Comments »

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory