The Block at Orange Rebrands


Change can be hard, but The Block at Orange is looking forward to a sweeping change in the next few weeks. Soon, the center will be renamed The Outlets at Orange.

The reason for the change is to set the center apart from its competition. As the only outlet and value retail destination in Orange County, California, the center can use its new name to cement its significance as one of the leading open-air shopping, dining and entertainment destinations in Southern California.

“The Outlets at Orange will deliver a great mix of outlet retailers, as well as dining and entertainment choices, which aligns it better with The Mills’ overall unique brand of shopping,” said Gregg Goodman, president of the Mills. “With the growing number of outlet brands already open and coming soon to this property, the new name better reflects our vision, which will offer long term value to the tourism economy and the local market.”

Shoppers at the Block at Orange will start to see changes immediately. The website has already started changing over. New exterior signage, brochures and promotional materials will show up starting within the next 30 days, and as time passes a new entrance and tower signage will appear.


Written by Nissa on September 14, 2011 – 6:43 pm -
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Developers Diversified Becomes DDR


Developers Diversified Realty Corporation is a bit of a mouthful, don’t you think? Apparently, the company agrees — it has rebranded itself to the name it’s far more commonly known as: DDR Corp.

The goal isn’t just to save a few syllables, however. “Our new name accurately reflects the fact that we have simplified our strategy, portfolio and capital structure,” said Daniel B. Hurwitz, president and chief executive officer of DDR. “The words ‘developers’ and ‘diversified’ no longer have primary significance in our company strategy. Ground-up development of new shopping centers, while still part of our business, no longer warrants top billing in our name. Furthermore, our focus on open-air, value-oriented shopping centers renders the word ‘diversified’ inaccurate.”

The company’s new tagline also reflects that razor focus: “Think Retail. Create Value.”

“The new tagline is meant to emphasize to both tenants and employees that one of our prime differentiators is a sincere effort to see the world through the eyes of our customer — the retailer. It is also meant to remind our investors that our primary purpose for being is the creation of long-term shareholder value,” Mr. Hurwitz concluded.


Written by Nissa on September 14, 2011 – 4:31 pm -
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ICSC in Asia


Asian shopping centers have gone from “the next big thing” to a major industry player in record time, and ICSC isn’t about to be left behind in this vital market. The organization has taken two big steps for the Asian market in recent weeks.

First, it decided to offer its monthly publication, Shopping Centers Today online in Chinese. We wouldn’t be surprised to see more articles tailored to the region in the future.

Then it rebranded its annual Asia Expo as ReCon Asia. With the rebranding, it joins RECon, the global retail real estate event in Las Vegas next month, ReCon Latin America, and ReCon Middle East and North Africa. This unification helps ICSC secure its place as the most recognized name in global retail real estate events.


Written by Nissa on April 14, 2010 – 5:21 pm -
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Posted in Mall World | No Comments »

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